Reflections of 2021

Reflections of 2021

It’s hard to believe that 2021 is coming to an end. What a year it’s been! From introducing a variety of new eyewear brands to our practice, to being finalists at the Optician Awards, we certainly have a lot to celebrate and be thankful for. We want to take a look back at the year in review and thank you for being part of this incredible journey.


Optician Awards – Finalists

To start with, we couldn’t be prouder to have been shortlisted as finalists for the category ‘Independent Practice of the Year’ at the Optician Awards, which took place on 2nd December this year. This is an amazing achievement and we are truly proud of our entire team and honoured to have been nominated. We had a fabulous night celebrating our achievements!


Introduction of hearing care services

We were thrilled to have our new in-house audiology services take off this year! Offering hearing consultations, ear wax removal and hearing aids in Stafford, our in-house audiologist, Debbie, offers audiology appointments every week.

We’re pleased to have seen many of you using this new service so far and look forward to looking after your hearing now as well as your eyes for many years to come!


Updates in clinical services

This year, our resident optometrist Richard also completed a professional certificate in glaucoma, which has helped us greatly to expand the glaucoma care we are able to offer in practice.

Our clinical assistant Kate has also spent time developing her skills so she can help you with dry eye advice, as well as provide ongoing support to dry eye sufferers.


Bringing more designer eyewear to Stafford

2021 also saw the introduction of more new eyewear brands to the practice. In addition to our fantastic ranges of luxury eyewear from existing brands like Tom Ford, Lindberg, and Gucci, we were thrilled to add Kate Spade, Victoria Beckham and Alpha Eyewear to our collections.

While Kate Spade glasses and sunglasses offer a chic, understated and sophisticated look, our Victoria Beckham frames are all about modern takes on classic styles for that touch of elegance and attitude that only Posh Spice can bring to the fashion scene.

Meanwhile, our Alpha frames from Wolf Eyewear are fun, quirky, lightweight, and strong. Made from premium Japanese titanium and coming in a range of gorgeous, contrasting colours these frames only weigh 14 grams – design elements that make them perfect for both the ladies and gents among you.

Finally, in our efforts to become even more eco-conscious, we added new frames to our growing eco-friendly eyewear collections from Coral Eyewear. This fantastic brand makes all its frames out of recovered fishing nets to reduce ocean pollution.



We even held a sea creature drawing competition in April to support its launch, and the lucky winner, Mylo, was gifted a beautiful art set for his fantastic efforts!

We are excited to continue expanding our eco eyewear collections going forward – watch this space to see what else we have lined up for 2022!



A little bit of charity goes a long way

In other news, one of our proudest team moments this year had to be Shelley completing the Virtual London marathon to raise money for an amazing charity: Sarcoma UK. This wonderful charity offers support and information for all types of sarcoma cancer. We are proud to say that she raised over £2000 for this worthy cause – incredible work!


Creativity is good for the soul

Many of you will have seen that we held our annual photography competition in August. Participants submitted brilliant photos of Staffordshire with the winning photographs receiving a £50 voucher to spend in practice. We’re excited to be using the photographs on our new lens cloths!


It’s a wrap for our opticians in Stafford

To wrap up this year, we want to thank all of our loyal customers for your support. Despite coming out of a pandemic, 2021 was a great success for us, and that’s all thanks to you and the hard work of our fantastic team. We move forward to 2022 full of confidence that things can only get better!

If you have any questions or would like to book an eye test in Stafford, please don’t hesitate to reach out to our friendly team – we’re always more than happy to help!