About

Shelley Stubbs

Shelley is the driving force behind the practice, always looking for ways to push eye care and eyewear to the next level. She loves helping patients exceed their visual expectations and supporting the team to realise their full potential.

With experience in diabetic retinopathy screening and contact lens fitting, Shelley brings a strong clinical background to her patient care. She also has a flair for helping patients pick out the perfect frame, especially during showcase and open days, where her keen eye for style and attention to detail shine.

She’s also Treasurer and Secretary of Staffordshire Local Optical Commitee, advocating for optometry’s vital role in eye health and empowering people to take better care of their vision. Known for her warmth, humour, and down-to-earth approach, Shelley makes sure the practice is a welcoming place for patients and a great place to work.

Outside of work, she enjoys catching up with friends and spending time with her two daughters, whether it’s a relaxed day together or walks in the beautiful Staffordshire countryside.

Richard Webb

Richard has been an owner of Webb, Lucas & Stubbs Optometrists since 2017 and has worked at the practice since 2010. Alongside his work in practice, he spends one day a week managing glaucoma patients in the ophthalmology clinic at Royal Stoke or County Hospital.

As an Independent Prescriber, Richard uses his advanced clinical skills to help manage dry eye, allergies, glaucoma, and urgent eye problems, including infections and injuries.

Prior to his role at UHNM, he was Clinical Lead Optometrist at Wolverhampton Eye Infirmary, gaining extensive experience across macular degeneration, corneal and keratoconus management, low vision, specialist contact lens fitting, glaucoma, and diabetic retinopathy.

Richard now leads the Staffordshire Glaucoma Managed Clinical Network (MCN), which brings together regional consultant ophthalmologists and community optometrists to collaborate, share learning, and improve standards in glaucoma care.

Outside of work, Richard’s two children share his love of water sports and the great outdoors. Weekends are often spent in wetsuits or exploring the Lake District fells, with the newest addition to the family—an Irish Doodle named Ruadh—joining the adventures.

If the sun’s not shining, Richard may be found at Villa Park, where he once even stood in as Hercules the Lion!

Michelle Mason

Michelle qualified as an Optometrist in 2008, having worked her way up through every role in optical practice, from Optical Assistant to Lab Technician, to Dispensing Optician before achieving her optometry qualification. With over 20 years of experience, she brings a wealth of knowledge and hands-on expertise to the practice.

She is our specialist in myopia management, helping to slow the progression of short-sightedness in children using the latest evidence-based treatments. Michelle is also highly skilled in contact lens fitting and specialist eye care, ensuring her patients receive tailored, high-quality solutions.

Outside of work, Michelle enjoys hiking, skiing, baking (her cakes are legendary!), and watching F1 with her boys.

Heather Lunn

Heather has been at the practice since 2001, bringing years of experience and dedication to both patients and colleagues. She has a passion for helping patients find the perfect frame and lens combination, ensuring they look and feel their best while enjoying exceptional vision.

She also ensures our suppliers maintain the highest standards, always advocating for the best interests of the team and those we care for.

Passionate about family and the environment, Heather leads the way as our sustainability champion, pushing us to reduce waste, recycle more, and reach net zero.

When she’s not keeping us all in check, Heather enjoys scenic walks and spending time with her twins and grandson.

Ellie Hassall

Ellie brings creativity, organisation, and technical expertise to the practice. Ellie ensures the practice stays engaging and vibrant, both online and in person. Whether she's crafting the perfect post or designing an eye-catching display, she adds a touch of creativity to everything she does and creates a welcoming atmosphere for everyone who visits.

Beyond her creative skills, Ellie is an expert in capturing high-quality ocular photographs and OCT scans, providing optometrists with detailed imaging for precise eye health assessments.

Recently married to her husband Grant, who doubles as the practice handyman, courier, and carpenter, Ellie is always busy—whether at work or home. Outside of the practice, she loves baking and spending time with her dog, Biscuit.

Emma White

Emma joined the practice in 2018 and qualified as a Dispensing Optician in 2022. With a passion for style and optics, she has played a key role in shaping our style consultation process, helping patients find eyewear that truly showcases their personality.

She expresses her own bold and unique style and loves working with others to highlight theirs, ensuring every patient finds frames that make them look and feel amazing. Always on trend and full of fresh ideas, Emma brings creativity and energy to the team.

At home, she dotes on her dogs, cat, and pet tortoise, and in her free time, she enjoys thrill-seeking on roller coasters with her boyfriend Jack.

Kate Weavell

A familiar face in Stafford, Kate is a highly experienced Dispensing Optician with a keen eye for precision-engineered eyewear, including the Lindberg range. She ensures every patient finds the perfect blend of style, comfort, and performance in their eyewear.

Outside of work, Kate is passionate about keeping fit, and her family shares her love for running, cycling, swimming, and triathlons.

Emily Rawlings

Emily is a Specialist Optometrist and Independent Prescriber, bringing a wealth of expertise to the practice. She also works as Clinical Lead at Wolverhampton Eye Infirmary, where she specialises in complex contact lens fitting, keratoconus, macular degeneration, low vision, and dry eye management.

Though small in stature, she is big in personality, with vast experience across a wide range of eye conditions and advanced treatments.

Outside of work, Emily has a young family to keep her on her toes, and when she’s not running around after the little ones, she enjoys running outdoors—having even completed the London Marathon!

Nigel Daune

Nigel is a Dispensing Optician with a wealth of experience—and a wardrobe as bold as his expertise! Often spotted in his pink Doc Martens and Hawaiian shirts, he brings a fun, approachable energy to the practice.

With in-depth knowledge of varifocal lens solutions from Hoya and Zeiss, Nigel excels at finding tailored solutions to even the trickiest visual challenges, ensuring patients get the clearest, most comfortable vision possible.

Outside of work, he enjoys spending time with his family and his faithful Cockapoo, Pablo.

Catherine Stokes

With over 30 years at the practice, Kate is our font of all knowledge, bringing expertise and warmth to patient care. She is a true expert in contact lens teaching, helping patients get to grips with soft, RGP, and scleral lenses with confidence.

More recently, she has expanded into dry eye diagnostics and follow-up care, ensuring patients receive the support they need to manage their symptoms effectively.

Known for her exceptional memory and attentive care, Kate remembers every detail about her patients and is always on hand with friendly advice and expert guidance.

Outside of work, she enjoys walking, gardening, and spending time with her King Charles Spaniel, Bertie.

Sarah Thomas

Sarah is an award-winning Dispensing Optician and a former examiner for the Association of British Dispensing Opticians (ABDO). Though she officially retired in 2023, her love of optics and wealth of experience mean she still returns to help out on occasional Saturdays.

With a keen eye for detail and a passion for patient care, Sarah ensures that every pair of glasses is perfectly fitted for comfort and clarity. Whether it’s selecting the ideal frame or refining lens choices, her expertise continues to benefit patients and the team alike.

Outside of work, she loves sailing and diving and is in her element when spending time in her garden.

Simone Chalmers

Simone brings charisma and colour to the practice, making every visit a little brighter. She loves helping patients find their perfect frames and enjoys learning the stories behind our brands.

With a laugh that fills the room and quirky shoes that no one can miss, Simone adds energy and personality to the team.

Outside of work, she enjoys crafts, cats, and gingerbread men—a perfect mix of creativity and sweetness!

Rachel Braddock

Rachel is an experienced Optometrist with a friendly, down-to-earth approach and a great sense of humour. She loves making patients feel at ease while delivering high-quality, expert eye care.

With extensive experience in diabetic retinopathy screening, Rachel has a deep understanding of detecting and managing diabetic eye conditions. Alongside this, her fantastic all-round knowledge ensures patients receive the best possible eye care tailored to their needs.

Outside of work, she enjoys spending time with her family, going on holidays, and catching up with friends.

Sharon Holyoake

Sharon is the newest addition to our Optical Assistant team, bringing warmth, organisation, and a friendly smile to the practice. Having previously run her own retail business in town, she has a natural rapport with patients and makes everyone feel welcome.

Behind the scenes, Sharon keeps the office running smoothly, using her wealth of experience to stay on top of the books and ensure everything is in order.

Family is close to her heart, and outside of work, she loves spending time with her beloved dog, Bailey.

Sharon is the newest addition to our Optical Assistant team, bringing warmth, organisation, and a friendly smile to the practice. Having previously run her own retail business in town, she has a natural rapport with patients and makes everyone feel welcome.

Behind the scenes, Sharon keeps the office running smoothly, using her wealth of experience to stay on top of the books and ensure everything is in order.

Family is close to her heart, and outside of work, she loves spending time with her beloved dog, Bailey.